About | Hussein - Paid Ads Specialist
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About

I'm Hussein, a freelance paid ads specialist. I've been doing this full-time for 6 years, and I'm not building an agency. I don't want to manage people. I don't want layers of account managers and junior media buyers between you and the work.

When you work with me, I'm the one clicking buttons in your ad account. I'm writing your video scripts, building your landing pages, setting up your tracking. The entire feedback loop closes with me. No middlemen.

I've managed over $100 million in ad spend across my clients. Some of that is direct management (me running the campaigns), and some is consulting (me advising teams on strategy). Either way, I'm hands-on.

6 Years
Full-time freelancing
$100M+
Ad spend managed
Top 1%
Upwork freelancer

What I Do

I specialize in lead generation for service-based businesses. That means lead forms, quote requests, booked meetings, phone calls, in-person appointments, subscriptions. I don't work with ecommerce or mobile apps. I decided to focus on lead gen so I could master it.

And I'm held accountable for revenue. Everything I build is geared toward that. I don't just optimize for cost per lead. I take responsibility for landing pages, lead qualification, email/SMS nurture sequences, offline conversion tracking, and even product/offer strategy. If it affects revenue, I'm involved.

I check performance every single day. For most of my clients, I'm an extension of their team. We're talking on Slack daily (or email if you're not on Slack). If something's off, I catch it fast.

Who I Work With

I'm very selective. I say no to about 80% of businesses that reach out. Time is my most valuable currency, and I don't want to waste it on bad-fit clients.

I learned this the hard way. A few years ago, I took on too much work from too many clients. I burned out. Results suffered. Now I'd rather work with a smaller number of clients and deliver great work than spread myself thin and deliver mediocre results.

If you're a good fit, you'll know. I work with business owners who understand that cheap leads don't matter if they don't convert. Who care about SQLs and contracts, not vanity metrics. And who are willing to invest in the infrastructure (tracking, CRM, landing pages) to actually scale.

You can see what it's like working with me in the testimonials.

I'm a Top 1% freelancer on Upwork with a 4.8 rating and over $200K earned on the platform. You can verify all of that here.

Outside of Work

I'm based in Giza, Egypt. The pyramids are a 20-minute drive from my home, which still doesn't get old.

I travel constantly. Mostly to Europe. That's the second biggest expense in my life after my wife.

I got married when I was 25, which is young by most standards. Best decision I ever made.

I play tennis 3-4 times a week. I'm still mediocre and my serve sucks, but I love it. Nothing lifts my mood like an hour of tennis in the sun.

I also ride a cruiser-style bike 2-3 times a week. That's my alone time.

I'm a geography and history nerd. I can point to any country on a map blindfolded. I'm too well-read on World War I and II for my own good.

And I'm a college dropout.

Want to work together?